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The Reveal Pages

Written by Bridget Carey


Posted on October 02 2021

Every year we try to do something a bit different with the Beer Calendar and this year we think we are delivering that "Advent" experience.  Only you can be the judge but you will be able to know more about the Beer Calendar while seeing even less ... let us explain.

The Reveal Pages:  We heard you!  People came back to us in previous years and said "how could they fit the entire box in their fridge".  We really appreciated this question as it shows that people really care about keeping their craft beer cool and fresh!.  We also had some folks comment that they wanted more of the Advent experience.  So we put our thinking caps on ... how could we deliver an Advent experience without a box?

This year Nita is providing every brewer with a unique beer label that will be applied to each beer.  Not even the other breweries know what other beers are in the box.  The labels have limited information on them including the Beer Calendar date, the brewery making the beer and a QR code that only will be revealed on the Beer Calendar date.

If you have any issues with the QR codes, fear not.  This blog will be the location of all of the reveals so just return here every day in December to see what beer you are drinking.

We truly appreciate your feedback and although this was a huge amount of work to make happen, we hope that you love the experience.